What is Greenwashing?

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So in this post, we are going to learn about “greenwashing.”

Greenwashing is the act of giving the impression that a company’s products are ecologically friendly when they are not.

Greenwashing involves

  • Making an unsupported claim in order to lead consumers to believe that a company’s products are more ecologically friendly.
  • To show that the product has a positive environmental impact than they actually do

Additionally, greenwashing can happen when a business tries to highlight ecologically friendly features of a product so as to hide its participation in harmful business practices.

What is Greenwashing
credits: Cristian Storto Fotografia
It is a communication technique aimed at building a false image of a company in terms of environmental impact

So lets try a probable question based on this

Greenwashing was in news recently, what is it?

  1. Removing dust from roads so as to keep pollution level low.
  2. Storing carbon in rocks and water bodies.
  3. Making false image of a company of being environment friendly.
  4. Removing pollutants from rivers so as to make then env. friendly.

The Correct Answer for this is :- 3.

Also Read about Direct Seeded Rice

Interested in More details? : refer Investopedia

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